Global market research firm KANTAR recently released its latest "2021 Consumer Index Study," revealing that Mawufa Corporation (1731) ranks first in market share for shampoo products among Taiwanese brands. Mawufa Corporation stated that it continues to invest in research and development, expand its product lines, and gain consumer recognition through timely market insights. The company is currently investing NT$900 million to build a GMP smart factory combined with green building features to improve production efficiency and enhance its R&D and manufacturing competitive advantages.
Mawufa Corporation is a well-known leader in hair dye and shampoo and body wash products in Taiwan, recognized as one of the top 100 brands in the country, being the only brand in the industry to achieve this. In the hair dye category, it has maintained a leading position with the highest market share for both "black dyeing" and "color dyeing." Recently, the company announced that its shampoo products hold the highest market share among Taiwanese brands.
General Manager Fred Lai stated that the company has been steadily developing for 46 years and is regarded as "the expert in Oriental hair quality." It possesses a complete business model encompassing innovative R&D, production, and marketing, continuously launching high-quality products that align with market trends and stay ahead of fashion, gaining strong consumer favor.
Additionally, recognizing the potential of the online e-commerce market, Mawufa Corporation has proactively laid the groundwork, including establishing its official sales platform and launching its online native brand "SAHOLEA®." The company is actively undergoing digital transformation, operating on both online and offline fronts, with sales growing in tandem. In 2021, online e-commerce sales saw a significant increase of 60%, contributing to an overall growth of 21%.
Vice Chairman Yi-Li Lee indicated that to continue enhancing competitiveness and solidify its leadership position in the industry, Mawufa Corporation is currently investing over NT$900 million to upgrade its hair care factory into a new smart factory that will obtain both International Cosmetics GMP certification and Green Building certification. The new factory, equipped with an automated intelligent storage system, will significantly boost production capacity and quality while integrating environmentally friendly and energy-saving concepts to contribute positively to the environment.
Mawufa Corporation is a well-known leader in hair dye and shampoo and body wash products in Taiwan, recognized as one of the top 100 brands in the country, being the only brand in the industry to achieve this. In the hair dye category, it has maintained a leading position with the highest market share for both "black dyeing" and "color dyeing." Recently, the company announced that its shampoo products hold the highest market share among Taiwanese brands.
General Manager Fred Lai stated that the company has been steadily developing for 46 years and is regarded as "the expert in Oriental hair quality." It possesses a complete business model encompassing innovative R&D, production, and marketing, continuously launching high-quality products that align with market trends and stay ahead of fashion, gaining strong consumer favor.
Additionally, recognizing the potential of the online e-commerce market, Mawufa Corporation has proactively laid the groundwork, including establishing its official sales platform and launching its online native brand "SAHOLEA®." The company is actively undergoing digital transformation, operating on both online and offline fronts, with sales growing in tandem. In 2021, online e-commerce sales saw a significant increase of 60%, contributing to an overall growth of 21%.
Vice Chairman Yi-Li Lee indicated that to continue enhancing competitiveness and solidify its leadership position in the industry, Mawufa Corporation is currently investing over NT$900 million to upgrade its hair care factory into a new smart factory that will obtain both International Cosmetics GMP certification and Green Building certification. The new factory, equipped with an automated intelligent storage system, will significantly boost production capacity and quality while integrating environmentally friendly and energy-saving concepts to contribute positively to the environment.