In the post-pandemic era following COVID-19, MAYWUFA company saw growth in both online and offline sales, with overall revenue, gross profit margin, and net income after tax continuing to rise. The new GMP Green Building factory is expected to be completed and operational next year, boosting production capacity and enhancing efficiency, with a positive outlook for the future.
MAYWUFA company has a comprehensive and integrated business model that covers product development, manufacturing, and marketing. It holds the top market share for hair dyes and shampoos. According to the 2022 Consumer Panel Study by global market research firm KANTAR, MAYWUFA company’s shampoo products now rank first in market share among Taiwanese brands.
General Manager Fred Lai emphasized that the company has strong R&D capabilities, constantly keeping pace with market trends and consumer demands to develop popular products that are both well-received and commercially successful. The company’s IngreLux shampoo under the Key to Hair brand was honored with the 2023 U.S. Beauty Innovation Awards for "Shampoo Product of the Year."
The successful integration of OMO (Online Merge Offline) strategies is a key factor in the company’s steady growth and high market share. MAYWUFA company continues to collaborate with major digital platforms to capitalize on digital trends. The company maintains a sound financial structure, consistently profitable year after year, with cash dividends exceeding NT$1 per share for three consecutive years and a dividend yield of over 5%.
Additionally, MAYWUFA’s new GMP Green Building hair care factory, currently under construction, is set to obtain dual certifications for International Cosmetics GMP and Green Building Certification. The factory is expected to be completed and operational by 2024. Equipped with an automated intelligent storage system, the new factory will enhance production capacity and quality, supporting the company’s strong business expansion capabilities and its ability to respond to the rapidly changing consumer market.