With more than 30 years of experience in the hair care industry, Maywufa® developed one of the first product lines tailored specifically towards Asian hair and skin types. This innovation has repeatedly won it recognition from both consumers and professional alike. According to Neilson’s 2010 media survey, among 40-65 years olds who use DIY hair dyes in the past 6 months, 61.6% of them use Maywufa products.
In addition to being a “Top 100 Taiwan Brand”, Maywufa® was awarded the Reader’s Digest Trusted Brand Award for three consecutive years and won the “Taiwan Excellence Award” from the Ministry of Economic Affairs in both 2010 and 2011.
Since its establishment in 1976, the Maywufa Healthcare Group has done continuous innovative work to become a leading expert healthcare. Recently, it passed the ISO 22716 certification for cosmetic GMP factories, a Taiwan first.
Over the past 30 years, Maywufa® has put quality at the center of its brand with the goal of providing safe products to consumers of all ages. C. C. Lee, chairman of Maywuhua, commented that after more than 30 years of hard work, the company is being fully embraced by consumers. The accolade of being a Taiwan's Top 100 Brand will quickly help expand the hair care line into the mainland China market.